In the digital era, the relationship with customers has become increasingly complex as technology allows communication with our users through more and more channels that, in most cases, are not integrated. To be successful, companies must adopt personalized and efficient omnichannel marketing and communication strategies. In this sense, the automation of the relationship with prospects and customers has become an essential tool to achieve these objectives. In this article, we present 5 reasons why every sales manager should consider automating their prospect and customer follow-up process. From increased efficiency to data analytics, customer relationship automation can help you increase your sales and improve the user experience.
- Efficiency: Implementing marketing automation systems saves time and resources by sending personalized emails, tracking calls and scheduling meetings more efficiently. According to a survey conducted by Hubspot, companies that use marketing automation tools manage to increase their efficiency by 77%.
- Reduction of errors: When the relationship with prospects and customers is done manually, there is a risk of making mistakes in sending emails or scheduling meetings. Automating these processes reduces the likelihood of errors and increases the accuracy of communication. According to a survey conducted by Pardot, companies that use marketing automation tools achieve a 50% reduction in customer communication errors.
- Personalization: Automating the relationship with prospects and customers allows the segmentation of lists and the sending of personalized messages according to their profile and behavior. In this way, you increase the relevance of your messages and improve the user experience. According to a study conducted by Aberdeen Group, companies that use marketing automation tools achieve a 20% increase in the conversion rate thanks to the personalization of messages.
- Speed in response times: Automation allows for increased speed in sending messages and scheduling meetings. This is especially important in the sales process, where speed can be the difference between closing a deal or not. According to a survey conducted by Act-On, companies that use marketing automation tools manage to reduce the time it takes to close a deal by 25%.
- Data analysis: Automation also allows you to collect and analyze data about your customers’ behavior. You can know when they open your emails, how much time they spend on your website and what actions they take. This data allows you to make informed decisions to improve your processes and increase sales. According to a survey conducted by Salesforce, companies that use marketing automation tools achieve a 23% increase in ROI thanks to data analysis.
If you believe that these topics can help you take your company to the next level of relationship with your customers, at Focux Digital we are experts in omnichannel relationship and we can help you outline a strategy based on your company’s business objectives and, using the most appropriate technology for your processes and needs, implement it to achieve and exceed the expected results.
