Did you know that many companies are losing money with their CRM without realizing it? Here are three clear signs that your CRM could be making you spend more than you need to – the third is the most costly!
1. Your CRM is not aligned with your business strategy.
The first problem that can make you lose money with your CRM is that it was not implemented taking into account your business strategy and the characteristics of your product or service. It may also not take into account the aspects that define your target customers, which makes it difficult to segment them effectively.
If you do not have defined and standardized customer relationship processes within your sales team, the platform will not be able to align with your objectives. And if you have ever implemented it thinking about these aspects, how much time has passed since the last revision? Keeping your CRM updated is key to align it with your business strategy.
2. Your equipment does not record complete information
Another big mistake is when your team does not record 100% of the information on customer interactions and activities. This means that you can’t keep track of your commercial management or have data visualization dashboards to monitor your strategic indicators.
We always say: CRM has to work for you, you shouldn’t work for CRM. If your team is not taking advantage of CRM to centralize all the information, you are losing the true value of this tool.
3. You are paying for features you don’t need
This is probably the most costly signal of all: you are paying for CRM modules or functionalities that you don’t need or don’t use. It could even be worse: maybe you are paying for several platforms that do the same thing, but they are not integrated and, therefore, you are not taking advantage of the synergies between them.
Every dollar invested in software should justify a return. If you are not using certain functionalities or if you have several platforms that do the same thing, it is time to do an audit and optimize your investments.
How to avoid losing money with your CRM?
Check if these three signs are present in your company and act as soon as possible. A CRM that is well configured and aligned with your strategy is a powerful tool that can boost your sales and improve the performance of your sales team. Make sure it is optimized to work in your favor.
Have you encountered any of these situations?
