Digital Strategy and Planning
We are experts in digital strategic planning focused on business generation and digital relationship with your customers.

This is what we do

At Focux Digital we focus on your organization’s strategy and objectives to conceptualize, develop and optimize your company’s digital ecosystem. 

We generate a strategy and a roadmap to help you generate and close more business opportunities by ensuring a consistent and memorable customer experience at all points of contact with your company.

How we do it

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We understand your Objectives and Processes

With our proprietary methodology “MEED” (Strategic Model of Digital Ecosystems), we accompany the managers of the organization to define or evolve its digital business strategy and objectives. We then develop the Customer Journey Logic Flow Diagram of your company.

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We evaluate your Digital Ecosystem

.Based on the understanding of the strategy, business objectives and Customer Journey, we evaluate the organization’s digital ecosystem to determine the relevance and degree of adoption of the digital platforms and tools used.

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We designed a Roadmap of Initiatives

We define a roadmap with concrete initiatives to take your digital ecosystem to the next level. This Roadmap can include projects such as implementation or optimization of CRM platforms, marketing automation, Omnichannel communication, among others.

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Reasons why your company needs it

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If your company wants to generate more business through digital channels but does not have a detailed digital strategic plan that is aligned with the organization’s business objectives.

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If your organization currently has different channels and digital platforms for marketing, sales and customer service but they are not integrated and do not generate centralized and real-time information to make strategic decisions.

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f you feel that your CRM or digital marketing or customer relationship platforms are not providing you with the functionalities your company needs, are being underutilized or are not adding value to the company’s processes.

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